Ethan’s List

1. Niceness

2. Straightened hair

3. Assessments of one’s own intelligence

4. Twitter

(Ethan / New York, NY / Age 30)

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Matthew’s List

1. Twitter followers

2. Manic depression

3. HD flat screen TVs

4. Thomas Pynchon

(Matthew / Brooklyn, NY / Age 25)

Lana’s List

1. Big houses

2. Shopping

3. Twitter

4. Manicures

(Lana / Seattle, WA / Age 31)

Benny’s List

1. The #1 NFL Draft Pick

2. iPhones

3. Twitter

4. Alex Rodriguez

(Benny / Miami, FL / Age 30)

Jessica’s List

1. Twitter

2. Name brands

3. Going out on weekends

4. Therapy

(Jessica / New York, NY / Age 27)

Rob’s List

1. House

2. The Midwest

3. Twitter

4. Cigars

(Rob / Washington, DC / Age 24)

Jess’s List

1. High school

2. The Beatles

3. Twitter

4. Television

(Jess / Dallas, TX / Age 32)

Peter’s List

1. Nostalgia

2. Led Zeppelin

3. MBA Degrees

4. Twitter

(Peter / Oakville, Ontario / Age 45)

Dina’s List

1. Bowling

2. Seth Rogen

3. Twitter

4. Cocaine

(Dina / London, UK / Age 21)

Andrea’s List

1. Twitter

2. Seinfeld

3. The Disney channel and its “stars”

4. Camping

(Andrea / Daegu, South Korea / Age 23)

Don’s List

1. Twitter

2. Bruce Springsteen

3. Citizen Kane

4. Pâté

(Don / Doylestown, PA / Age 63)

Micah’s List

1. Lil Wayne

2. The “creative economy”

3. Snuggies

4. Twitter

(Micah / Providence, RI / Age 25)