Ellen’s List

1. The Ivy League

2. “Raising awareness”

3. Weddings

4. Home Ownership

(Ellen / Hackensack, NJ / Age 38)

Jeff’s List

1. “Indie” anything

2. Fashion

3. Babies

4. Homeownership

(Jeff / Seattle, WA / Age 28)

Deborah’s List

1. Conventional wisdom

2. Approval

3. Oprah

4. Homeownership

(Deborah / Alameda, CA / Age 50)